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ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
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Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
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FINAL DESIGNS
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ALDO
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SS 24 - MEN'S
SANDALS
To develop men's sandals emphasizing utility, elegance, and a stylish appeal. Aim is to create urban outdoor and modern fashion sandal aligning with contemporary trends while keywords like "functional elegance" and "modern utility" define the essence of the collection.
MOOD BOARD
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Color theory: It integrates earthy tones such as tan, olive green, and charcoal gray.
Desing features: minimalist strap designs and ergonomic soles, craftsmanship, durable rubber soles and adjustable fastenings
Materials: PU, PU nubuck, woven texutr, rubberized texture
FINAL PRODUCT
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