ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
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Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
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FINAL DESIGNS
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ABOUT
Being in the fashion industry as a designer, I analyse the emerging trends, brand’s portfolio and line plan to develop a seasonal collection of styles by balancing between the trends, essential and commercial business of the brand. I have coordinated collab projects with other design teams from concept to completion. Experienced at strong organisational skills and adept at managing design teams, suppliers & merch teams in
professioional level.
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National Institute of Fashion Technology, India
Leather Designing | Bachelor of Designing
Algonquin College, Canada
Brand Management | Post Graduation
- Graduated with 8.4 CGPA
- Awarded with the best graduation project award in retail designing
- Dean’s Lister
- Graduated with honors (GPA: 3.80)
- Awarded the Dean’s Citation for Academic Excellence
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2022 - Present
Design Coordinator
Aldo group, Montreal, Canada
Delivered seasonal design collection for Men’s footwear (Casual Hybrids) from conception, design, prototype phase to final product.​
• Conducted trend research and market analysis to present the direction of the season
• Created presentation boards and sourcing packages, collaborating with overseas vendors
• Assisted in material and color selection to maintain brand consistency and quality standards.
• Developed tech packs and design specifications to factories for sample development.
• Developed detailed CADs and mock-ups to visualize designs, ensuring precision in execution.
• Worked cross-functionally with merchandising, product development, and sourcing teams to deliver commercially viable products.
• Managed multiple projects simultaneously while adhering to the GTM (Go-to-Market) calendar
2021 - 2022
Graphic Designer
Canadian Delta Coach, Toronto, Canada
Developed creative contents for brand’s social media, advertisements in newspapers, brochures and magazines by studying the design concept from the brand. Streamline all social media channels, logo designs and micro-website pages inline with the concept. Schedule meetings to maintain milestone calendar and coordinate with team members for respective meetings
2020
Footwear / Product Designer
Aditya Birla, Banglore, India
• Supported PD team with CADs, mock-ups and in house design task
• Partnered with other design team to execute seasonal design concepts from conception to prototype phase and creating technical specification packages • Research, gather and analyse trends for my collection
• Developed sourcing packages for overseas vendors and sample approvals • Created mood boards, colour theory and presentation boards for brain storming meetings
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Footwear Design & Development: Conceptualization to prototyping for Men’s footwear, Women’s Footwear and Handbags
• Trend Forecasting: Market research, competitor analysis, line planning
• Technical Knowledge: Strong Understanding of Footwear Construction & Manufacturing Processes
• Design Software & AI: Adobe Suite, PLM tools, NewArc.ai, Midjourney
• Material & Color Selection: Sustainable materials, leather processing, trims, and hardware
• Product Development: CAD design, technical specifications, mock-ups, and fitting coordination
• Project Management: GTM calendar management, cross-functional collaboration between PD, Merch and other design teams
• Vendor Communication: Coordination with overseas manufacturers and suppliers - including China, India and other locations.