ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
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Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
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FINAL DESIGNS
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ABOUT
Being in the fashion industry as a designer, I analyse the emerging trends, brand’s portfolio and line plan to develop a seasonal collection of styles by balancing between the trends, essential and commercial business of the brand. I have coordinated collab projects with other design teams from concept to completion. Experienced at strong organisational skills and adept at managing design teams, suppliers & merch teams in
professioional level.
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2016 - 2020
National Institute of Fashion Technology, India
Leather Designing | Bachelor of Designing
2020 - 2021
Algonquin College, Canada
Brand Management | Post Graduation
- Graduated with 8.4 CGPA
- Awarded with the best graduation project award in retail designing
- Dean’s Lister
- Graduated with honors (GPA: 3.80)
- Awarded the Dean’s Citation for Academic Excellence
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2022 - PRESENT
Design Coordinator
Aldo group, Montreal, Canada
2021 - 2022
Graphic Designer
Canadian Delta Coach, Toronto, Canada
2020
Footwear / Product Designer
Aditya Birla, Banglore, India
Deliver seasonal design collection for Men’s footwear (Casual hybrids) from conception to prototype phase - involving research, trend analysis, creating presentation boards, sourcing packages and connecting with overseas vendors. Collabs with inter department teams for projects. Develop CADs / mockups for every season.
Developed creative contents for brand’s social media, advertisements in newspapers, brochures and magazines by studying the design concept from the brand. Streamline all social media channels, logo designs and micro-website pages inline with the concept
Designed Women’s footwear and product collection for the brand Allen Solly by studying the brand’s product portfolio and WGSN Fashion trend forecasting and creating mood, theme and colour boards. Designing involved background study, world trends, live market research to identify the brand image, competitive advantage, customer liking and price thresholds.
TECHNICAL SKILLS
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2D CADs
Spec sheet making - Footwear and Bags
Graphic designing
Product designing
Professional photography
Digital illustration
Documentation
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SOFTWARE
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MS Office
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Quickbooks
PROFESSIONAL SKILLS
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Trend Forecasting & analysis
Market research
Brand consulting
Project management
Product development
Data analysis
Photography
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Dean’s honour list (2021) by Algonquin college, Canada
Best graduation project of batch 2020 by NIFT, India