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ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
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FINAL DESIGNS
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Design Brief – Urban Trail Flow Collection
The Urban Trail Flow collection merges outdoor ruggedness with urban minimalism, designed for individuals who navigate both the city and the wild with equal ease. The design language captures the rhythm of movement, flow, and adaptability through dynamic geometry and textural depth.
A fusion of outdoor functionality and urban sophistication — designed for modern explorers who move effortlessly between city streets and natural terrains.
Color & Material Direction:
Earthy neutrals—beige, brown, and olive green—reflect the connection between nature and modern design. Durable rubber compounds and EVA midsoles offer lightweight comfort and long-lasting wear.
Purpose:
Crafted for everyday explorers, this outsole represents the balance between performance and design, where function meets flow.
OUTSOLE DESIGN
Engineered for traction and durability, this outsole follows original dimensions while refining surface detailing for visual depth.
A mild sandblast texture on the midsole enhances grip aesthetics and contrast.
Scaled-down crepe textures on the pods provide functional traction with a sleek finish.
Raised lines and logo details create design flow, maintaining brand identity and performance precision.
3D DESIGN
The 3D model was developed based on the flat design sketch, allowing for precise evaluation and refinement of lug depth, placement, surface texture, thickness, and proportions.
This stage serves as the final validation step before proceeding to mold development.
FINAL PRODUCT
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