ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
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Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
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FINAL DESIGNS
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Driven by Style
The ALDO Men's Driver Shoe Collection
ORLOVOFLEX
Rooted in ALDO's DNA, it reflects a commitment to enduring quality and style. The driver is thoughtfully designed with attention to detail, comfort-focused features, and premium materials, ensuring longevity and versatility for every customer worldwide.
FINAL LOOK
SPANNER
To create a stylish, comfortable, and versatile men's driver shoe that aligns with ALDO's brand ethos of fashion-forward yet accessible footwear. The design should cater to the modern, urban male, offering a balance of elegance and casual appeal, suitable for both professional and leisurely occasions.
FINAL LOOK
