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ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
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Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
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FINAL DESIGNS
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WOMEN'S SPRING COLLECTION
The brand is well-positioned to introduce atter sole proles to capitalize on the growing Ballerina Shoe trend, specically targeting the fashion preferences of Gen-Z customers. This strategic move aligns with the demand for eortless, chic, and minimalistic footwear for spring and summer.
AUTHENTIC ORIGINAL
BRAINSTORMING
SUMMER LOAFER
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