ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
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Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
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FINAL DESIGNS
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MEN'S WINTER COLLECTION
SURVEYOR
To analyze the existing shoe design and rene it into a newbest-seller tailored for the winter season.
The brand has strong potential to expand by introducing atsilhouettes featuring a thick, rugged outsole with toothy platepatterns for winter traction.There is also an opportunity to diversify through varied toe designsoptimized for winter conditions.
BRAINSTORMING
FINAL DESIGN
