ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
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Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
Make this yours. Add images, text and links, or connect data from your collection.
FINAL DESIGNS
Make this yours. Add images, text and links, or connect data from your collection.
ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
​
Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
​
Decoding the required theme of the seasons from WGSN
INSPIRATION
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Taking an inspiration as a direction to idea generations for the design
COLOUR CONCEPT
Studying the colour trends for the season and decoding them accordingly.
CONCEPT DEVELOPMENT
Various types of design explorations are decoded from the inspiration and suiting the theme as well
FINAL DESIGNS
Concluding to the final designs from the design exlporations
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MAGIC GLOW
From the key elements - Blingy and evening wear, the theme MAGIC GLOW is decoded.
Focusing on glow for iridescent materials for galactic influence of the season. Also suiting the evening wear concept of the brand thus chosen the theme for the youth customers of the brand.
THEME
INSPIRATION
AURORA CLOUDS
To take a direction for inspiration, key words from the design brief is brain stormed. From brain storming, Glowing, glimmer, Pearlised and iridescent (key elements from the MAGIC GLOW) are highlighted and the inspiration is decoded to AUROA CLOUDS or commonly known as northern clouds.
The appeal of commercial pinks will continue for the AW 20/21 season as well.
Shifted towards more softer and sophisticated look, the lilac tinted tones are used for evening bag collection of the brand.
