ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
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Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
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FINAL DESIGNS
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To study the brand architecture for Allen Solly that mainly caters to work zone and design a Capsule collection for AW/20-21 women’s footwear (Aged from 25 to 35).
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Subtle colour
Clean style lines
Ergonomic designs
Key Elements
ABOUT
THEME
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Decoding the required theme of the seasons from WGSN
INSPIRATION
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Taking an inspiration as a direction to idea generations for the design
COLOUR CONCEPT
Studying the colour trends for the season and decoding them accordingly.
CONCEPT DEVELOPMENT
Various types of design explorations are decoded from the inspiration and suiting the theme as well
FINAL DESIGNS
Concluding to the final designs from the design exlporations
UTILITY MINIMALIST
Decoded from the key points of the design brief - Subtle colour, Clean style lines and Ergonomic
designs, the theme UTILITY MINIMALIST is chosen.
With calm and crisp designs, a business approach is carried forward for the formal look.
Tranquil designs with added comfort gives a perfect footwear for 9 to 5 work zone.
Grey Psychology
Gray is a cool, neutral, and balanced color. Light grays are feminine in nature.
It is a sophisticated colour and gives a classic, formal approach.
THEME
INSPIRATION
According to Hardware & Details Accessories, Footwear & Jewelry - Trend concepts of AW 20/21, Elevated Logos will remain a strong direction for designs. Many global brands have followed this trend concept and this logo - mania will be a strong influential.
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In 2012 the logo was replaced with the stag.
The stag was the symbol of the city of
Nottingham- origin of the brand Allen Solly.
COLOUR CONCEPT
Focus on formal product category and grey tones will see a stronger appetite for back- to-basic in AW 20/21.
FORECAST
Back to basics - minimalist
Focus on formal wear
Key colour of the season
GREY TONES
Formal
Conservative
Sophisticated
