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ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
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Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
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FINAL DESIGNS
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ALDO
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AW 24 - MEN'S COLLECTION
The FW24 Men's Hybrid Shoe Collection is an innovative blend of style, comfort, and versatility, designed to meet the dynamic needs of the modern man.
TARGET AUDIENCE
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Demographics: GEN Z
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Lifestyle: Fashion-conscious, active individuals who appreciate comfort and style in their everyday footwear.
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Values: Quality craftsmanship, comfort & looks, all day wear, sustainability, and versatility.
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Breathable
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Comfortable experience
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Flexible conversion
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Reliable performance
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Protecting feet
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Easy to operate
USER NEEDS
CONCEPT GENERATION
FINAL PRODUCTS
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