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ABOUT
To study the brand architecture for Allen Solly that mainly caters to evening zone and design a capsule collection for AW 20/21 women's sling bag (ages from 25 to 35).
Blingy
Poppy but tonal colours
Evening look
Subtle look
Key Elements
THEME
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INSPIRATION
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COLOUR CONCEPT
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CONCEPT DEVELOPMENT
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FINAL DESIGNS
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PROJECT - I
MOOD BOARD
Dynamic Sports Aesthetics - active lifestyle, light weight performance shoes
Material Focus - Knit uppers & fuse material with modern, breathable look
Color Direction - Navy, cream & black combination for versatile styling
Consumer Appeal - Affordable yet stylish
DESIGNS
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PROJECT - II
AI x Sustainable footwear design
Images of other products designed and constructed at classroom level
PROJECT - III
Classroom works
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